With only a few seconds to catch a consumer’s gazing eye, the label and package play a pivotal role in a brand’s success on the shelf. SKU proliferation and the emergence of an ever-increasing number of new brands have crowded store shelves like never before, which emphasizes the importance of label design.

More and more, converters are utilizing cold foil to deliver metallic effects. Since the label’s goal is to convey information and harness a customer’s attention, brand owners have realized that metallic and special effects labels are popular ways to differentiate their companies and achieve their goals.

“Our foils embellish the customer’s labels and packaging by adding features regular inks cannot,” explains Richard Jackson, director of sales, USA & Canada, K Laser Technology USA. “They add that pop that catches the consumer’s eye.”

“We want to help create vibrant and dramatic embellishments on label and folding carton packaging,” adds Gary Bibler, director of new creative business, K Laser Technology USA. “The foil is a tool for the designers to enhance their creative skills and provide a successful solution for their clients, as well as the consumer.”

The goal of these products is to enhance the consumer experience, too. With the rising growth of direct-to-consumer sales and e-commerce, metallic and special effects labels can help bring brand assurance to the consumers, notes Nerissa Ignacio-Littman, creative director, K Laser Technology USA.

“Cold foil and our new registered custom hologram material is excellent for enhancing the customer experience,” states Bibler. “By using an inexpensive process with cold foil with overprintable qualities, you have the ability to revive an old, tired brand. Our registered hologram material originated with custom designs, in position and stepped. The printing process is simple and consists of the artwork stepped up properly and laying down a white plate (if desired) and 4-color process or any spot colors.”

K Laser has emerged as a reliable partner for many converters looking to help elevate their brand customers’ packaging. “By providing and specializing in cold foil, K Laser Technology’s products can assist and educate converters and brand owners, not only to successfully apply the cold foil, but to utilize and design cold foil within their graphics to enhance the overall vibe, message and story the they are trying to convey,” comments Nicole Rivera, director of administration and marketing, K Laser Technology USA. “K Laser Technology is setting the standard with creatives and brand owners by having our own creative department to assist them on everything cold foil has to offer within labels and packaging.”

When partnering with converters, K Laser will often produce a mock up sample. This process allows the client to see different foil patterns and colors with their particular designs, which further promotes education and collaboration when looking to make an effective business decision. 

As brands are increasingly looking to secure their products, security features should be top-of-mind for converters when collaborating with their customers. Holograms, such as those provided by K Laser, can help fight against counterfeiting. For example, K Laser boasts an extensive range of proprietary patterns. Plus, K Laser can create custom hologram solutions.

“We can provide custom hologram brand protection labels,” remarks Bibler. “K laser has the ability to create proprietary protection and brand recognition with techniques such as stereo relief, 3D true color, two-channel effect, color lens and nano text, to name a few.”

The technology is readily accessible for printers, as well. “All our foils can be applied by flexo, digital and offset printing, now known as KOLDfoil ONE,” adds Jackson.